The Future Of Mobile App Development: Top Trends To Watch In 2023
The mobile app industry has rapidly evolved in the past few years. It is continuously growing owing to the increase in mobile app usage. According to research, consumers are spending almost 90% of their mobile usage time on applications. This drives the need for companies to create highly-responsive and useful mobile applications.
In 2023, mobile apps are expected to generate over $900 billion in revenue, whereas 70% of digital media time in the US comes from mobile apps. So, before you can grab a significant share in the mobile app industry, you need to conduct proper research and understand the market developments to stand out. Following are the top mobile app development trends in 2023 to look out for.
Top Mobile App Development Trends in 2023
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Cloud-Native Mobile Applications
Compared to traditional mobile application development approaches, cloud-native mobile apps are cost-effective, scalable, and take lesser development time. Owing to its benefits, more companies are now leaning towards cloud-based mobile applications.
Companies can benefit from automated back-end services, elastic scaling, and serverless computing using the cloud-native mobile app development approach.
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Augmented and Virtual Reality
In 2023, you can see more useful applications of Augmented and Virtual Reality as it is now moving forward from the adoption stage. Using AR/VR, tech developers can create engaging, visually appealing, and immersive experiences for mobile app users.
AR/VR tech is used in popular games like Pokemon Go and Harry Potter: Wizards Unite. The power of augmented/virtual reality is also changing the retail sector dynamics allowing companies to create more immersive shopping experiences through their mobile apps.
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Advanced AI, Machine Learning Capabilities, and Analytics
Mobile applications for 2023 are increasingly incorporating machine learning and advanced analytics. These allow developers to gather insights and analyze user behavior to automate tasks, make recommendations and increase the probability of apps becoming popular.
Developing apps using artificial intelligence allows developers to create personalized user experiences that can lead to higher customer engagement and retention. Apps like Spotify use machine learning capabilities to analyze users’ behavior and make recommendations about songs and playlists based on that.
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Prioritizing Security
In 2023 and beyond, security will remain a central aspect of focus for mobile app developers. There are always threats to software security, and it should be one of the primary concerns of development to enable the long-lasting functionality of apps.
Developers need to ensure their mobile applications are well-protected from potential cyber threats, including malware and data breaches. Some best practices to adopt in this regard include two-factor authentication, penetration testing, data and source code encryption, and database encryption, among others.
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Integration with Payment Solutions
Many consumers switched to online payment during the COVID-19 payments increasing mobile payment app users by 300 million in 2020. Younger consumers increasingly embrace mobile payment options for online shopping and paid subscriptions. The trend will carry on in 2023 and onwards.
Developers must integrate their mobile apps with payment solutions to meet consumer demand. With advanced mobile banking solutions, it is increasingly becoming easier for consumers to access their mobile accounts through their smartphones and process online payments.
Conclusion
These are the top 5 mobile app development trends in 2023. By understanding and aligning your practices with these, you can stay ahead of the curve to drive improved user experience and develop more efficient, useful, and secure apps.
Hiring a professional app development company is your best shot at making a good first impression.